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About Us

CO-CREATING THE FUTURE OF SPORTS AMD WELLNESS

LUUP is a venture studio that realises the full potential of innovation in the sports and wellness sectors 

LUUP is born from a belief that we can do more good by doing great business.

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We accelerate growth for high-potential ventures.

We create and execute innovation led programs that accelerate the growth of disruptive ventures in the sports and wellness sector.

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WE'RE ON A MISSION TO EMPOWER EMERGING LEADERS IN HIGH GROWTH SECTORS

We are focused on limited term engagements and on ensuring we empower management teams that are capable of moving forward without us.

That’s why we’ve invested all of our data, insights, and expertise in creating repeatable, templated, and proven methods for venture growth and development.

WE HELP BUILD VENTURES

We ideate, incubate and accelerate around opportunities to redefine what’s possible in sports wellness (whilst ensuring the world around us can benefit at the same time).

WE INVEST IN VENTURE GROWTH

We deploy capital in order to support the delivery of revenue in new segments, geographies and verticals, while reducing cost via providing venture teams with access to our suite of growth tools, experts and technologies.

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Our Purpose
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OUR PURPOSE

We are relentless in our pursuit of a better life for our founders, our associates, and the people of the world.Better lives can be the result of effective business operations but should also be a tangible part of any interaction with consumers/customers

That’s also why we do not consider any venture for our programs that cannot demonstrate a meaningful and relevant social mission.

Our Process

OUR LEARNING PROMISE

We operate to open progressive standards of learning and development, which we achieve by connecting emerging leaders with the ideas, tools, and network they need to realise their full potential.

OpenLuupLearning is our proprietary model of how we connect and work with our community of collaborators, investors, and business leaders.

A Helmet Wearing Race Car Driver In The Early Morning Sun Looking At His Car Before Starti
A Helmet Wearing Race Car Driver In The Early Morning Sun Looking At His Car Before Starti

We create growth velocity for high-potential ventures 

Our flexible and agile team work across 5 horizons of venture development with businesses able to join us at any point of their journey

01

EXPLORE

Ideas are generated, researched, and validated to identify high potential opportunities aligned with strategic objectives.

 

Venture planning, customer research, and prototyping are used to encourage creativity and collaboration.

02

DEVELOP

Selected ideas are transformed into viable business models through iterative testing and
refinement of product, market fit, and revenue opportunity identification.

Emerging technologies, tools and a flexible suite of tools and experts are deployed.

03

MVP

A minimum viable product is developed and tested with early adopters to validate assumptions and gather feedback for further development.

Identified and engaged partners participate in launch to validate long term participation.

04

FULL OPS SCALE

Business is launched and
scaled through ongoing execution of the business plans, across identified growth segments, markets and verticals.

05

SCALE

Focus is on accelerating growth and maximizing market penetration through strategic
partnerships, fundraising, and optimization of operations and
processes.

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OUR SOCIAL MISSION IS TO DEMOCRATISE ACCESS TO BUSINESS OPPORTUNITY

The LUUP foundation has been established to identify and support founders without the means to launch their business and realise their potential.

The LUUP foundation is funded via dividend policy of 20 of profit,  

contributed on an annualised basis

Our Ventures

Some of our ventures

Contact Us
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